Earmark Blog
Field notes on AI, meetings, and turning live conversation into shippable work.
Workflows
Engineers have IDEs. Product managers have meetings.
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Upcoming Releases
We'll tell you when to click the button
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Upcoming Releases
Continue in Claude Cowork or Codex
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Upcoming Releases
You don't need to be in every meeting
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Upcoming Releases
Perfect memory, down to the quote
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Upcoming Releases
Your Meeting is the Prompt
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Lessons
Trust Increases When AI Shows Its Work
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Lessons
The Wedge Has to Be Concrete
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Lessons
The Strongest Demos Show Before and After
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Lessons
The Artifact Has to Be Immediately Useful
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Lessons
Product Teams Need AI That Understands Ambiguity
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Lessons
Users Do Not Want More AI Text
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Lessons
The Best AI Should Not Interrupt the Meeting
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Lessons
Context Matters More Than Capture
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Lessons
A Generic Summary Is Rarely Enough
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Lessons
The Transcript Is Raw Material, Not the Product
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Pain Points
The Work Is Scattered Across Too Many Tools
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Pain Points
Documentation Depends Too Much on the Individual
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Pain Points
Follow-Ups Are Fragile
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Pain Points
Teams Repeat the Same Conversations
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Pain Points
Leadership Wants Visibility Without Another Meeting
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Pain Points
Customer Calls Don't Reliably Become Product Insights
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Pain Points
Engineering Handoffs Are Too Inconsistent
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Pain Points
PMs Are Buried in Admin
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Pain Points
Decisions Get Buried
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Pain Points
Meetings Create Work Instead of Completing Work
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Buyer Mistakes
Choosing the Tool That Captures the Meeting
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Buyer Mistakes
Waiting Until the Process Is Broken
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Buyer Mistakes
Overvaluing Dashboards and Undervaluing Artifacts
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Buyer Mistakes
Accepting Messy Handoffs as Normal
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Buyer Mistakes
Confusing Recording With Remembering
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Buyer Mistakes
Buying for Personal Productivity Instead of Team Alignment
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Buyer Mistakes
Underestimating Post-Meeting Cleanup
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Buyer Mistakes
Assuming Chat-Based AI Is Enough
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Buyer Mistakes
Optimizing for Transcription Instead of Completion
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Buyer Mistakes
Treating Every AI Meeting Tool Like a Note-Taker
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Beliefs
The Best AI Will Feel Invisible During the Work
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Beliefs
Artifact Quality Is the New AI Bar
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Beliefs
"AI Productivity" Is Not a Wedge
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Beliefs
From AI Assistant to AI Operator
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Beliefs
Talk Now, Leave With the Work Already Done
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Beliefs
Product Teams Are Drowning in Translation Work
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Beliefs
Documentation Is Not the Prize Anymore
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Beliefs
The Next Productivity Layer Won't Be Another Place to Chat
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Beliefs
Prompting Is a Tax
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Beliefs
The Meeting Is Becoming the New Prompt
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