We have one goal at Earmark that sits above every roadmap debate, every feature request, every launch: become the tool people open every single working day, and miss when it's gone. Daily and essential. Not "useful sometimes." Not "great when I remember it exists." Daily. Essential.

I want to share where we actually are against that goal - real numbers, straight from our analytics, the flattering ones and the unflattering ones. We're building Earmark in public because the product is about turning conversations into honest, finished work, and it would be strange to write about ourselves any other way.

Why "daily and essential" is the bar

Earmark captures your meetings - no bot in the room - and turns them into finished work before you hang up: the PRD, the tickets, the decision log, the stakeholder update. That value proposition has a structural truth buried in it: meetings happen every day. If Earmark is only in the room for some of your conversations, you get an incomplete record, and an incomplete record is a lot less trustworthy than no record at all. The product compounds - decisions link to earlier decisions, tickets trace back to the debate that produced them - but only if it's present for the whole stream of your working life.

So for us, "weekly active" is a vanity checkpoint. A meeting tool you use weekly is a tool that missed most of your meetings. The only usage pattern that proves we've built something essential is the person who starts Earmark on Monday morning without thinking about it, the way you open your calendar or your editor. That's the entire company goal, compressed: make the unthinking Monday-morning open happen for as many people as possible.

Where we are today

Here's the state of it, as of this week (internal and test accounts excluded):

• Our monthly active user base more than doubled in the past thirty days, driven largely by our July 1 launch.

• Weekly actives are up about 60% from where they sat pre-launch - the launch wave spiked well above that before settling into a new, higher steady state (more on that below).

• Weekly meeting volume is up 44% from a month ago, with every full week since mid-June higher than the last.

• The average number of meetings each active recorder captures per week is up more than a quarter over the past month. Our active users aren't just staying; they're going deeper.
  
  

Now the habit numbers, which are the ones I actually stare at. Our DAU/MAU ratio sits around 38% - on any given day, nearly four in ten of the people who used Earmark this month are back in the product. Of the people who captured at least one meeting in the past month, just over 40% did so on ten or more days, about a quarter did so on fifteen or more days, and a small band recorded meetings on 22 days - which, in a 30-day window, is every single working day. Our usage graph flatlines on weekends, which tells you exactly what Earmark is: a workday tool. For our purposes, "daily" means every day work happens.

Retention is the early evidence that the habit is real once it forms. Weekly cohorts of new meeting-recorders settle into the mid-20s to mid-30s percent range after seven weeks - the curve flattens instead of decaying to zero. Our cohorts are still small, so I hold those percentages loosely. But a flattening curve is the shape you want: it means there's a floor, and the floor is people who tried Earmark two months ago and are still capturing their meetings with it today.

The honest read

The launch doubled our monthly base, and holding a 38% DAU/MAU ratio through that kind of growth is the stat I'm proudest of - new users aren't just kicking the tires, a large share are folding Earmark into their day. But I won't dress up the rest: six in ten of our monthly users still aren't with us on a given day, and for a tool whose whole premise is being present for every conversation, that's the gap that matters. Plenty of companies would celebrate the top-line doubling and stop there. The number I care about is different: we now have a growing core of people who use Earmark ten or more working days a month - people for whom it's already essential - and everything we ship for the rest of this year is about growing that group, not the top line.

Why this matters so much to us

Because the alternative is being a demo. The graveyard of productivity tools is full of products people loved trying and never adopted - impressive on day one, absent by day thirty. We didn't start Earmark to build an impressive demo. We started it because the work that happens after meetings - the retyping, the reconstructing, the "wait, what did we decide?" - is a tax on every team that ships through conversation, and you only eliminate a daily tax with a daily tool.

There's a business truth here too, and I won't pretend otherwise: daily products retain, compound, and get bought; occasional products churn. But the deeper reason is about trust. When someone runs every one of their meetings through Earmark, they're telling us the record we produce is good enough to be the record. That's the relationship we want with our users, and it's earned one Monday morning at a time.

Today, nearly four in ten of our monthly users are with us on any given day. The people at 22-for-22 days prove the ceiling exists. The next chapter of Earmark is closing the distance between those two numbers - and I'll keep publishing them, whichever way they move.