Who are we?

Hey there 👋 we’re Mark Barbir, Sanden Gocka, and a small, passionate team of product people who’ve spent years in the trenches—shipping software, leading teams, and living through the chaos (and joy) of building real products. We know firsthand how hard it is to stay focused, cut through noise, and actually move the needle. We’ve been through the highs and lows: from scrappy startups to public companies, from product-market fit to layoffs, and everything in between. We’re here because we care deeply about the craft of product management and the people who do it.

Why are we here?

Earmark exists because we needed it. We built this for ourselves, and for every product manager who’s ever felt overwhelmed, under-supported, or buried under meetings and context-switching. We know what it’s like to be the connective tissue in an organization—expected to have all the answers, keep everyone aligned, and still find time to think deeply. Earmark is our answer: an AI-native copilot that helps you capture, organize, and act on what matters most, in real time. It’s about making your day less reactive and more intentional.

What do we value?

• Building the Impossible: We imagine and design for what’s just beyond today’s technical limits, so we’re ready to win when the future arrives.

• Simplicity over bloat. We believe the best products do a few things exceptionally well. We’re not here to build a Swiss Army knife; we’re here to solve a real problem, beautifully and simply.

• Customer focus, always. We don’t chase competitors or trends. We listen to our users, learn from every conversation, and build for real needs—not for feature checklists.

• Respect for the craft. Product management is hard, and often underappreciated. We want to elevate the role, not replace it. Earmark is here to amplify your impact, not automate you away.

• Staying small and nimble. We’re intentionally keeping our team tight—no layers of management, no unnecessary drama. Just a handful of people who love what they do, working directly with customers and each other.

• Paying it forward. We’re only here because others helped us along the way. We believe in generosity, transparency, and building a company that gives back—to our team, our users, and our community.

What’s our real goal?

We want Earmark to be the last tool you reach for before a meeting, and the first one you trust to help you make sense of your day. Our mission is to help product managers feel less overwhelmed and more in control—not just in meetings, but across the entire flow of work. We want to give you back time, clarity, and confidence, so you can focus on what really matters: building great products and enjoying the ride.

We’re not chasing unicorn status or building for an exit. We’re here to build a company—and a product—that we’re proud of, with people we love working with, for customers we genuinely care about. If that resonates with you, we’d love for you to join us on this journey.