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Product & Engineering

Turn product conversations into decisions, specs, and tickets.

Earmark helps product and engineering teams move from discovery, planning, and technical discussion to reviewed PRDs, decision logs, and Linear or Jira tickets — without reconstructing the meeting afterward.

The meeting ends with agreement. The work usually starts with someone trying to write down exactly what that agreement meant. Earmark brings those steps closer together.

Discovery: preserve the problem before jumping to the solution

Ask Earmark to organize the conversation around the customer’s situation, the problem they described, the consequences, and the questions you still need to answer.

Keep customer evidence separate from your interpretation. A requested feature is a useful signal — it isn’t automatically the right requirement.

Try asking

“Create a discovery brief. Separate what the customer said, our hypotheses, and questions for the next interview.”

Planning: make the scope visible while you discuss it

Turn the conversation into a working PRD with goals, requirements, non-goals, dependencies, and unresolved decisions.

Review it together before the meeting ends. If the draft contains something the team never agreed to, correct it while everyone remembers the discussion.

Earmark supports PRD and technical-specification workflows using your preferred document structure.

Technical design: carry the reasoning forward

Capture the alternatives, constraints, and consequences behind the chosen approach.

Ask for a design record that distinguishes:

Decisions the team made.

Options still under consideration.

Assumptions that need validation.

Risks requiring an owner.

That reasoning matters when someone revisits the design — or an agent starts implementing it.

Handoff: give engineering a usable starting point

Generate a proposed ticket breakdown with descriptions and acceptance criteria. Review the work boundaries, resolve dependencies, and assign the issues in your tracker.

Keep the connection to the PRD and decision record. “Build CSV export” means much more when the ticket also explains access restrictions, required columns, and what’s outside the release.

Stakeholder updates: write for the audience

Use the same discussion to prepare different outputs for different audiences.

Engineering — requirements and constraints.

Leadership — changes, risks, and decisions.

Customer-facing teams — an accurate account of what has, and has not, been committed.

Ask Earmark to create each version, then have the accountable person approve it.

Give local agents the context behind the ticket

A coding agent needs more than the feature name.

Prepare a reviewed handoff with the objective, accepted requirements, excluded scope, dependencies, and open questions — then provide it to Codex, Cursor, Claude Code, or another approved tool.

Keep exploratory discussion separate from the instructions the agent should implement.

A clear review boundary

Earmark drafts. Your team decides.

Output

Human review before use

Discovery brief

Verify evidence and distinguish interpretation

PRD

Approve scope, requirements, and success criteria

Technical design

Confirm feasibility, architecture, and risks

Tickets

Confirm ownership, dependencies, and acceptance criteria

Stakeholder update

Approve commitments, dates, and audience

Agent handoff

Authorize scope and review the resulting code

These are recommended team practices, not a claim that Earmark enforces an approval workflow.

Start with one team and one recurring meeting

Choose a meeting that already produces documentation. Agree on the output format and the reviewer. Run several sessions, then compare the total time required to produce usable work — including corrections and transfer.

Expand when the output is useful enough that the team actually carries it forward.

Customer experience: EverCommerce

Earmark’s published EverCommerce story describes product teams using meeting output for requirements, PRDs, recaps, and Jira-ready user stories.

The reported benefit was less administrative work and more attention available during meetings.

See the complete handoff

Explore a representative meeting’s PRD, ticket set, decision log, and coding-agent brief in the artifact gallery.